The Courted Blog

Courted & Cloze partner to power data-driven recruiting and retention for modern brokerages

Brokerage leaders can now access rich agent intelligence and AI-powered outreach tools in one connected system through Courted and Cloze.

Courted and Epique Realty Announce Strategic Partnership to Empower Agent Growth

Courted and Epique Realty are excited to announce a new partnership that brings the leading agent attraction and retention platform to all Epique agents

Courted & Co-Founder and CEO Sean Soderstrom Win Inman's Innovator of the Year Award

Courted Co-Founder & CEO Sean Soderstrom has been honored as Innovator of the Year at the 2024 Inman Innovator Awards. Under his leadership, Courted has transformed real estate recruiting with AI-powered solutions, revolutionizing agent retention and brokerage growth.

Courted’s Agent Recruiting Platform Recognized in Multiple Categories in Inman’s Innovator Awards

Courted is honored to be recognized at the 2024 Inman Innovator Awards in multiple categories, including Company of the Year and Most Innovative Use of AI. This recognition highlights our dedication to revolutionizing real estate recruiting and retention with cutting-edge AI solutions.

HousingWire: Proptech startup Courted grows its roster

HousingWire’s Sarah Marx explores Courted’s progress 10 months after launching our brokerage product, highlighting our expanding partnerships with major real estate firms and our innovative AI-powered recruiting solutions. Discover how Courted is transforming real estate hiring with data-driven insights.

Courted at Inman 2024

Courted's CEO, Sean Soderstrom, discusses modern technologies in real estate with Jeff Lobb at Inman Connect NY 2024, focusing on recruiting and the future of the industry.

Courted HousingWire Tech 100

Courted is proud to be named a 2024 HousingWire Tech 100 Real Estate Winner, recognized for its impact and innovation in real estate technology. As one of the youngest companies on the list, we’re honored to stand alongside industry leaders transforming the brokerage landscape.

[Webinar] How To Recruit Agents Like A Pro: Real Recruiting Tactics That Actually Work

Watch our expert-led webinar featuring Katey Dallosto and Courted CEO Sean Soderstrom to learn proven, actionable recruiting strategies that real estate leaders can implement immediately. No fluff - just results.

Watch the Agent Recruiting Masterclass with Courted CEO Sean Soderstrom

Watch Courted CEO Sean Soderstrom’s masterclass on brokerage growth, covering agent recruiting, retention, and best practices for organic expansion. Hosted by The Locker Room.

Future-Proof Your Brokerage: Insights from Industry Leaders [Webinar]

Discover expert strategies to future-proof your brokerage from the Presence Panel event. Learn how brand identity, targeted recruiting, and AI-powered insights can help brokerages stay competitive through 2025.

Need tactical advice on how to recruit agents? Tune in to Courted’s webinar

Join Valerie Burmester, Founder of Beyond Brokers Consulting, and Sean Soderstrom, CEO of Courted, for an expert discussion on agent recruiting strategies. Moderated by Chris Camp, this conversation dives into best practices, outreach efficiency, and how technology transforms recruiting success.

More agents, less productivity: What brokerage data really shows with the Real Estate Insiders Unfiltered

New insights from the Real Estate Insiders Unfiltered Podcast show why real estate brokerages are losing productivity despite growing agent count; and why predictive recruiting, retention, and company dollar are becoming the new growth metrics.

Podcast: Why Timing Is Everything in Real Estate Recruiting

Is your brokerage bleeding talent? Watch Courted CEO Sean Soderstrom on the Real Estate Insiders Unfiltered Podcast

Is your brokerage struggling to retain top agents? Courted CEO Sean Soderstrom breaks down the $12B recruitment game on the Real Estate Insiders Unfiltered Podcast. Learn how to predict agent moves, improve retention, and leverage AI for smarter recruiting. Watch now!

The MLS: The Unsung Hero Powering US Real Estate Innovation - Sean Soderstrom (Courted) & Ben Brady

The MLS is the foundation of real estate technology, enabling AI-driven insights, fair market access, and industry innovation. Limiting its role could lead to data fragmentation, rising costs, and a loss of transparency. Learn why preserving and improving the MLS is essential for the future of real estate.

Mike DelPrete Interviews Courted CEO Sean Soderstrom [Podcast]

Mike DelPrete sits down with Courted CEO Sean Soderstrom to discuss AI-driven agent recruiting, brokerage growth strategies, and how Courted predicts agent departures with 80% accuracy. Listen now on Spotify and Apple Music.

How Michael Saunders & Company Uses Courted to Power Recruiting and Retention

Michael Saunders & Company, a luxury real estate brokerage, used Courted’s predictive analytics and AI-powered tools to recruit top agents, boost retention, and successfully expand into new markets.

First Team Real Estate Transforms Recruiting and Retention with Courted

Discover how First Team Real Estate, Southern California’s largest brokerage, uses Courted to revolutionize agent recruiting and retention. In this case study, executive Terry LeClair shares how Courted’s data-driven platform turns cold calls into warm conversations, celebrates agent success, and fosters a culture of loyalty.

ONE Sotheby’s Recruits $1 Billion in Back-to-Back Years with Courted

ONE Sotheby’s International Realty has recruited over $1B in agent production two years in a row - powered by Courted’s data-driven platform. Learn how they’ve used intelligence, speed, and strategy to stay ahead of the market and drive sustainable growth.

A Successful Partnership (49x ROI): @properties Christie’s International Real Estate and Courted

Discover how @properties Christie’s International Real Estate transformed its recruiting and retention strategy with Courted, achieving 49x ROI in one year. Learn how targeted AI-driven insights helped recruit $739M in sales volume while strengthening retention and company culture.

Jack Conway recruited $130M with Courted - Customer

Carol Bulman, CEO & Chairman of Jack Conway, shares a testimonial on the success of using Courted for recruitment, highlighting the significant return on investment.

Recruiting Is a Sales Funnel. Treat It Like One.

The best recruiting organizations don't just build lists of agents - they build pipelines. Treating recruiting like a sales funnel creates clearer priorities, better follow-up, stronger accountability, and gives AI and automation the clean data they need to become exponentially more useful. There is a useful way to think about recruiting that has surprisingly little to do with recruiting.

What Makes a Successful Recruiter? The Three Systems Every Brokerage Needs

The highest-performing recruiting organizations don't win because they have more charismatic recruiters. They win because they've engineered a repeatable advantage.

More agents, less productivity: What brokerage data really shows with the Real Estate Insiders Unfiltered

New insights from the Real Estate Insiders Unfiltered Podcast show why real estate brokerages are losing productivity despite growing agent count; and why predictive recruiting, retention, and company dollar are becoming the new growth metrics.

60% of a Watermelon vs. 99% of a Grape - The Real Driver of Agent Retention

Howard Hanna lost just 5% of its sales volume in 2025 — the best retention performance among the Top 25 brokerages. The secret wasn't higher splits. It was helping agents grow their production. Here's what that means for every brokerage competing for talent in 2026.

Game changing insights to win in recruiting

Courted CEO Sean Soderstrom walks through the size of the agent recruiting opportunity nationally in the United States. He specifically shows how $480 billion in sales volume and $12 billion in commissions move between brokerages each year.

How Michael Saunders & Company Uses Courted to Power Recruiting and Retention

Michael Saunders & Company, a luxury real estate brokerage, used Courted’s predictive analytics and AI-powered tools to recruit top agents, boost retention, and successfully expand into new markets.

How to Build an Effective Real Estate Recruiting Strategy with Courted’s 5‑Step Framework

Craft a powerful real estate recruiting strategy with Courted’s 5-step method - featuring proven tips in targeting, 1:1 outreach, and smart follow‑ups that agents respond to.

[Webinar] How To Recruit Agents Like A Pro: Real Recruiting Tactics That Actually Work

Watch our expert-led webinar featuring Katey Dallosto and Courted CEO Sean Soderstrom to learn proven, actionable recruiting strategies that real estate leaders can implement immediately. No fluff - just results.

Is your brokerage bleeding talent? Watch Courted CEO Sean Soderstrom on the Real Estate Insiders Unfiltered Podcast

Is your brokerage struggling to retain top agents? Courted CEO Sean Soderstrom breaks down the $12B recruitment game on the Real Estate Insiders Unfiltered Podcast. Learn how to predict agent moves, improve retention, and leverage AI for smarter recruiting. Watch now!

Watch the Agent Recruiting Masterclass with Courted CEO Sean Soderstrom

Watch Courted CEO Sean Soderstrom’s masterclass on brokerage growth, covering agent recruiting, retention, and best practices for organic expansion. Hosted by The Locker Room.

A Successful Partnership (49x ROI): @properties Christie’s International Real Estate and Courted

Discover how @properties Christie’s International Real Estate transformed its recruiting and retention strategy with Courted, achieving 49x ROI in one year. Learn how targeted AI-driven insights helped recruit $739M in sales volume while strengthening retention and company culture.

Future-Proof Your Brokerage: Insights from Industry Leaders [Webinar]

Discover expert strategies to future-proof your brokerage from the Presence Panel event. Learn how brand identity, targeted recruiting, and AI-powered insights can help brokerages stay competitive through 2025.

Mike DelPrete & Courted demystify agent churn [ICLV 2024 Keynote]

Real estate remains a high-churn industry, with 10% of agents changing brokerages in the past year. Lower producers were most likely to move, but even top agents saw significant shifts. Explore the trends behind agent movement and the opportunities for brokerages to refine their recruiting and retention strategies.

Need tactical advice on how to recruit agents? Tune in to Courted’s webinar

Join Valerie Burmester, Founder of Beyond Brokers Consulting, and Sean Soderstrom, CEO of Courted, for an expert discussion on agent recruiting strategies. Moderated by Chris Camp, this conversation dives into best practices, outreach efficiency, and how technology transforms recruiting success.

Courted at Inman 2024

Courted's CEO, Sean Soderstrom, discusses modern technologies in real estate with Jeff Lobb at Inman Connect NY 2024, focusing on recruiting and the future of the industry.

Your biggest recruiting opportunity is with rising star agents

Agent movement remains high, and in a slower market, recruiting is crucial for brokerage success. In South Florida, 80% of recruited revenue comes from agents in the $1-25M sales range—so how do you find the best ones? Courted uses AI-powered insights to help you recruit smarter.

The real estate market is cooling but agent recruiting is hotter than ever

The real estate market is slowing, but recruiting remains a massive opportunity for brokerage growth. With increased agent movement, now is the time to rethink your recruiting strategy. Explore different organizational models, best practices for targeted recruiting, and how to identify high-potential agents before your competitors do. Learn how Courted Talent Solutions leverages AI and predictive analytics to help brokerages recruit smarter and drive long-term profitability.

9 Conversations a Day That Can Transform Your Brokerage

A simple daily habit for real estate leaders: 3 new recruiting contacts, 3 follow-ups, and 3 retention touches to consistently grow and protect your brokerage.

How Predictive Analytics Improves Agent Recruiting

Learn how Courted’s Potential to Move and Potential to Grow scores help brokerages identify agents most likely to change firms, predict future production, and prioritize recruiting and retention efforts.

The Agent Recruiting Inefficiency Hiding in Plain Sight

Brokerages compete hardest for top producers, but Courted data shows the biggest recruiting opportunity is productive mid-level agents hiding in plain sight.

Real Estate Marketing Has an Insight Problem, Not a Data Problem

Discover why the future of real estate marketing isn't about more data—it's about better insight. Learn how AI, MLS-powered market intelligence, and strategic guidance are helping agents and brokerages deliver more value to clients.

Best Agent Recruiting Tools: What the 2026 NAR REACH Class Signals for Brokerages

The 2026 NAR REACH class highlights the growing role of AI-native technology in real estate. As an NAR REACH alum, Courted explores how the best agent recruiting tools help brokerages recruit, retain, and grow through data, market intelligence, and predictive analytics.

Top 4 Real Estate Agent Recruiting Software Platforms (Data-Driven)

Discover the top data-driven real estate agent recruiting software platforms that go beyond traditional CRMs. This guide compares industry leaders like Courted, BrokerMetrics, MarketView Broker, and Relitix, helping brokerages identify, engage, and retain high-performing agents with predictive analytics, AI messaging, and retention insights.

How to Write Personalized Real Estate Recruiting Outreach in 60 Seconds with AI

Learn how real estate brokerages can use Courted’s ComposeAI to turn agent production data into personalized recruiting emails, texts, and call scripts in under 60 seconds.

How Michael Saunders & Company Uses Courted to Power Recruiting and Retention

Michael Saunders & Company, a luxury real estate brokerage, used Courted’s predictive analytics and AI-powered tools to recruit top agents, boost retention, and successfully expand into new markets.

How to Turn Courted’s Market Trends Into Hyper-Local, High-Impact Newsletters

Turn Courted’s market trends into high-impact, hyper-local newsletters that position you as the go-to expert in your market—no copywriting needed.

The MLS: The Unsung Hero Powering US Real Estate Innovation - Sean Soderstrom (Courted) & Ben Brady

The MLS is the foundation of real estate technology, enabling AI-driven insights, fair market access, and industry innovation. Limiting its role could lead to data fragmentation, rising costs, and a loss of transparency. Learn why preserving and improving the MLS is essential for the future of real estate.

Mike DelPrete Interviews Courted CEO Sean Soderstrom [Podcast]

Mike DelPrete sits down with Courted CEO Sean Soderstrom to discuss AI-driven agent recruiting, brokerage growth strategies, and how Courted predicts agent departures with 80% accuracy. Listen now on Spotify and Apple Music.

Mike DelPrete & Courted demystify agent churn [ICLV 2024 Keynote]

Real estate remains a high-churn industry, with 10% of agents changing brokerages in the past year. Lower producers were most likely to move, but even top agents saw significant shifts. Explore the trends behind agent movement and the opportunities for brokerages to refine their recruiting and retention strategies.

Your biggest recruiting opportunity is with rising star agents

Agent movement remains high, and in a slower market, recruiting is crucial for brokerage success. In South Florida, 80% of recruited revenue comes from agents in the $1-25M sales range—so how do you find the best ones? Courted uses AI-powered insights to help you recruit smarter.

The real estate market is cooling but agent recruiting is hotter than ever

The real estate market is slowing, but recruiting remains a massive opportunity for brokerage growth. With increased agent movement, now is the time to rethink your recruiting strategy. Explore different organizational models, best practices for targeted recruiting, and how to identify high-potential agents before your competitors do. Learn how Courted Talent Solutions leverages AI and predictive analytics to help brokerages recruit smarter and drive long-term profitability.

How Predictive Analytics Improves Agent Recruiting

Learn how Courted’s Potential to Move and Potential to Grow scores help brokerages identify agents most likely to change firms, predict future production, and prioritize recruiting and retention efforts.

Real Estate Marketing Has an Insight Problem, Not a Data Problem

Discover why the future of real estate marketing isn't about more data—it's about better insight. Learn how AI, MLS-powered market intelligence, and strategic guidance are helping agents and brokerages deliver more value to clients.

Top 4 Real Estate Agent Recruiting Software Platforms (Data-Driven)

Discover the top data-driven real estate agent recruiting software platforms that go beyond traditional CRMs. This guide compares industry leaders like Courted, BrokerMetrics, MarketView Broker, and Relitix, helping brokerages identify, engage, and retain high-performing agents with predictive analytics, AI messaging, and retention insights.

The Brokerage Habit That Compounds for Years: Why Agent Retention Beats Recruiting Alone

Why do top real estate brokerages retain more agents? Discover the daily habits, systems, and strategies that improve agent retention, increase profitability, and fuel long-term recruiting success.

More agents, less productivity: What brokerage data really shows with the Real Estate Insiders Unfiltered

New insights from the Real Estate Insiders Unfiltered Podcast show why real estate brokerages are losing productivity despite growing agent count; and why predictive recruiting, retention, and company dollar are becoming the new growth metrics.

9 Conversations a Day That Can Transform Your Brokerage

A simple daily habit for real estate leaders: 3 new recruiting contacts, 3 follow-ups, and 3 retention touches to consistently grow and protect your brokerage.