How a Data-Driven Approach to Growth Helped a Florida Powerhouse Stay Ahead of the Market
In the dynamic world of luxury real estate, growth is never guaranteed—especially in a shifting market. Yet, ONE Sotheby’s International Realty has done what few brokerages can claim: they’ve recruited over $1 billion in agent production for back-to-back years, and Courted has been a central part of that success.We sat down with Daniel de la Vega, President and Co-Founder of ONE Sotheby’s International Realty, to talk about how his team has used Courted to lead with intelligence, move faster than the competition, and support their agents at every step.
“We were looking for a smarter, more strategic way to use data to drive agent growth. That meant not just recruitment, but retention—and we wanted insights that were actionable. Courted gives us the why behind an agent’s performance, not just the what.”
Going Beyond Dashboards
Operating along Florida’s east coast with 31 offices and 1,400+ advisors, ONE Sotheby’s International Realty isn’t new to scale. But in a world where anyone can surface basic stats, Daniel’s team needed deeper intelligence—something that could inform mergers and acquisitions, guide organic recruiting, and enhance agent support.
“Anyone can look at a dashboard, but we want to understand where an agent has been, why they’ve succeeded, and how we can help them thrive. Courted helps us get to those answers—and fast.”
A Billion-Dollar Growth Engine
Over the past three years, ONE Sotheby’s International Realty has quietly built one of the most effective growth engines in the business—recruiting $1B+ in agent production annually, with a smaller, more efficient team than ever.
“Our growth team is obsessed with Courted. It gives us visibility into the market like never before. We can spot trends, identify top talent, and engage in a consultative, personalized way. That’s been a huge part of our success.”
And this isn’t just about adding headcount—it’s about engaging the right advisors, at the right time, in a way that builds long-term relationships.
From Data to Intelligence
What makes Courted different? According to Daniel: it’s not just data. It’s intelligence.
“Other tools give you data. Courted gives you intelligence. It actually moves the business forward. Our managers use it. Our growth team uses it. And it’s central to our upcoming Q3 and Q4 retention strategy.”
ONE Sotheby’s International Realty isn’t just reacting to the market—they’re leading it. And Courted is playing a central role in helping them do that.
“If you want to lead proactively, Courted is the right tool. It doesn’t replace your instincts—it enhances them. It’s been a strong investment and a core part of how we think about our future.”
A Partnership Built for the Long Term
ONE Sotheby’s International Realty recently extended their partnership with Courted for another three years, further cementing a shared commitment to growth, innovation, and agent success.
“At the core of how we think about our business is our advisors. And we genuinely couldn’t do what we do without Courted.”
We’re honored to support ONE Sotheby’s International Realty as they continue to lead in Florida and beyond. And we can’t wait to see what they build next.
Learn how your brokerage can grow with Courted.
Watch success stories on our YouTube channel
