ONE Sotheby’s recruited $1 billion in back-to-back years with Courted
ONE Sotheby’s International Realty recruited more than $1 billion in agent production in back-to-back years, and Courted has been central to that growth. According to President and Co-Founder Daniel de la Vega, Courted shows his team why an agent has succeeded, not just what they produced, so recruiting conversations can be consultative instead of generic.
We sat down with Daniel to talk about how his team uses Courted to recruit, support and keep advisors.
Who is ONE Sotheby’s International Realty?
ONE Sotheby’s International Realty is a luxury brokerage on Florida’s east coast. At the time of this interview in April 2025, it had 31 offices and more than 1,400 advisors.
At that size, Daniel’s team needed more than basic production stats. They wanted intelligence that could guide mergers and acquisitions, organic recruiting and agent support.
Why did ONE Sotheby’s look for a recruiting platform?
The brokerage wanted to use data to drive agent growth across both recruiting and retention, and it wanted insights the team could act on. Daniel put it this way:
“We were looking for a smarter, more strategic way to use data to drive agent growth. That meant not just recruitment, but retention—and we wanted insights that were actionable. Courted gives us the why behind an agent’s performance, not just the what.”
Dashboards weren’t enough on their own:
“Anyone can look at a dashboard, but we want to understand where an agent has been, why they’ve succeeded, and how we can help them thrive. Courted helps us get to those answers—and fast.”
How does ONE Sotheby’s use Courted to recruit?
Its growth team uses Courted to spot market trends, identify top talent and reach out in a personalized, consultative way. The goal is to engage the right advisors at the right time and build long-term relationships, not just add headcount.
“Our growth team is obsessed with Courted. It gives us visibility into the market like never before. We can spot trends, identify top talent, and engage in a consultative, personalized way. That’s been a huge part of our success.”
Managers use it too, not only the growth team. Daniel describes the difference between data and what his team needs from it:
“Other tools give you data. Courted gives you intelligence. It actually moves the business forward. Our managers use it. Our growth team uses it. And it’s central to our upcoming Q3 and Q4 retention strategy.”
For more on reaching agents with a message built on their own business, see how to write personalized recruiting outreach with AI.
What results has ONE Sotheby’s seen with Courted?
The brokerage recruited more than $1 billion in agent production in back-to-back years, with a smaller, more efficient growth team than before. In 2025 it extended its partnership with Courted for another three years.
“If you want to lead proactively, Courted is the right tool. It doesn’t replace your instincts—it enhances them. It’s been a strong investment and a core part of how we think about our future.”
The partnership comes back to the firm’s advisors:
“At the core of how we think about our business is our advisors. And we genuinely couldn’t do what we do without Courted.”
What can other brokerages take from ONE Sotheby’s approach?
Courted’s take on what other brokerage leaders can apply:
- Recruit on why, not just how much. Look at where an agent has been and why they’ve succeeded, not only last year’s production
- Time the conversation. Reach out when an agent is likely to be open to it, not on a fixed schedule. Here’s how predictive analytics improves agent recruiting
- Make outreach consultative. Lead with what you know about the agent’s business and how you’d help it grow
- Run recruiting and retention together. The same intelligence that finds recruits also shows which of your own advisors need attention
- Keep the growth team small and focused. Better targeting means fewer, better conversations
If you’re building that process from scratch, start with Courted’s 5-step recruiting framework.
Book a demo to see which agents in your market are worth a conversation.
Frequently asked questions
How much has ONE Sotheby’s recruited with Courted?
ONE Sotheby’s International Realty recruited more than $1 billion in agent production in back-to-back years, according to President and Co-Founder Daniel de la Vega. The firm, which had 31 offices and more than 1,400 advisors on Florida’s east coast as of April 2025, extended its partnership with Courted for another three years that year.
How does ONE Sotheby’s use Courted?
ONE Sotheby’s growth team uses Courted to spot market trends, identify top talent and engage advisors in a consultative, personalized way. Managers use it as well, and the firm planned its 2025 retention strategy around it. Daniel de la Vega says Courted shows the why behind an agent’s performance, not just the what.
What does Courted do for brokerages?
Courted Talent Solutions gives brokerages production data on agents in their market, signals on which agents may move or grow, a recruiting pipeline, AI-drafted outreach that recruiters review and send themselves, and retention alerts on their own agents. Brokerages such as ONE Sotheby’s International Realty and Michael Saunders & Company use it for recruiting and retention.
What is the difference between recruiting data and recruiting intelligence?
Recruiting data tells you what an agent produced. Recruiting intelligence tells you why they succeeded, whether they may be open to a move and how to start a relevant conversation. Daniel de la Vega of ONE Sotheby’s draws this line: other tools gave his team data, while Courted gives them intelligence they can act on.
See it in your market
Read how Michael Saunders & Company uses Courted for recruiting and retention.
Or see how First Team Real Estate uses Courted to recruit and keep agents.
To see how Courted Talent Solutions works on your own market's data, book a demo.