Real estate recruiting software is changing the way brokerages grow, and First Team Real Estate, the largest brokerage in Southern California, is leading the way. By using Courted, the industry’s most advanced agent recruitment and retention platform, First Team has unlocked new efficiencies in agent engagement, relationship building, and culture.
In this case study, Terry LeClair, executive at First Team, shares how Courted’s tools have helped him recruit smarter, strengthen relationships, and retain top-performing agents.
“I absolutely love Courted. I think it’s one of the best products in the tech field that I’ve seen in the real estate space.” – Terry LeClair
Real Estate Recruiting Software That Turns Cold Calls Into Warm Conversations
Recruiting top agents has always been a challenge for brokerages. Traditional recruiting often starts with cold calls, lacking context or meaningful insight. Courted changes that.
With MLS data recruiting insights and deep analytics, First Team managers like Terry can run a comprehensive agent analysis before making a call. Instead of guessing, they approach conversations with real data such as sales activity, co-broke history, and production trends.
The result? Recruiting conversations feel personalized, warm, and relevant, increasing the likelihood of success.
Agent Retention Platform That Strengthens Relationships
Retaining agents is just as important as recruiting them. Courted helps First Team build loyalty and engagement by providing tools designed for agent recognition and retention.
One standout is the Co-Broke feature, which allows managers to see when external agents have done business with First Team. Managers can then thank and congratulate agents, turning a transaction into a relationship and often, a future recruiting opportunity.
Celebrating Agent Success With Courted’s Accomplishments Feature
Retention thrives when agents feel seen and valued. Courted’s Accomplishments dashboard highlights agents’ wins in real time, giving managers the chance to celebrate milestones they might otherwise miss.
“Sometimes you just get so much into the flow, you kind of miss the opportunity to congratulate your in-house agents. Courted makes sure you don’t.” – Terry LeClair
This simple but powerful tool fosters a culture of recognition, strengthening retention and long-term loyalty.
Why Brokerages Choose Courted for Recruiting and Retention
Courted is not just another CRM. It is a brokerage growth platform designed specifically for real estate leaders who want to:
- Identify top-performing agents using predictive analytics for agent movement
- Recruit smarter with data-driven agent profiles and market insights
- Retain agents with tools for recognition, engagement, and contextual communication
- Turn MLS data into actionable recruiting and retention strategies
For Terry and First Team, Courted has become a critical driver of growth, powering both sides of the equation: recruiting and retention.
“If you are looking to purchase or lease a product that will give you the amazing abilities to really have contextual conversations with agents, I would recommend Courted above all else.” – Terry LeClair
Watch the Case Study: First Team + Courted
See how First Team Real Estate is using Courted to elevate their recruiting and retention strategy.
