First Team Real Estate transforms recruiting and retention with Courted

First Team Real Estate, the largest brokerage in Southern California, uses Courted for both recruiting and retention. Managers like Terry LeClair review an agent’s sales activity, co-broke history and production trends before a recruiting call, so the conversation is warm instead of cold, and they use Courted to thank co-broke agents and celebrate their own agents’ wins.

Real estate recruiting software is changing the way brokerages grow, and First Team Real Estate, the largest brokerage in Southern California, is leading the way. By using Courted’s agent recruitment and retention platform, First Team has unlocked new efficiencies in agent engagement, relationship building, and culture.

In this case study, Terry LeClair, executive at First Team, shares how Courted’s tools have helped him recruit smarter, strengthen relationships, and retain top-performing agents.

“I absolutely love Courted. I think it’s one of the best products in the tech field that I’ve seen in the real estate space.” – Terry LeClair

How does First Team use Courted to recruit agents?

Recruiting top agents has always been a challenge for brokerages. Traditional recruiting often starts with cold calls, lacking context or meaningful insight. Courted changes that.

With MLS data recruiting insights and deep analytics, First Team managers like Terry can run a comprehensive agent analysis before making a call. Instead of guessing, they approach conversations with real data such as sales activity, co-broke history, and production trends.

The result? Recruiting conversations feel personalized, warm, and relevant, increasing the likelihood of success.

For more, see how to write personalized recruiting outreach with AI.

How does Courted help First Team retain agents?

Retaining agents is just as important as recruiting them. Courted helps First Team build loyalty and engagement by providing tools designed for agent recognition and retention.

One standout is the Co-Broke feature, which allows managers to see when external agents have done business with First Team. Managers can then thank and congratulate agents, turning a transaction into a relationship and often, a future recruiting opportunity.

How does First Team celebrate agent success?

Retention thrives when agents feel seen and valued. Courted’s Accomplishments dashboard highlights agents’ wins in real time, giving managers the chance to celebrate milestones they might otherwise miss.

“Sometimes you just get so much into the flow, you kind of miss the opportunity to congratulate your in-house agents. Courted makes sure you don’t.” – Terry LeClair

This simple but powerful tool fosters a culture of recognition, strengthening retention and long-term loyalty.

More insights from brokerage leaders on retaining productive agents from NAR’s broker mastermind.

Why do brokerages choose Courted for recruiting and retention?

Courted is not just another CRM. It is a brokerage growth platform designed specifically for real estate leaders who want to:

• Identify top-performing agents using predictive analytics for agent movement
• Recruit smarter with data-driven agent profiles and market insights
• Retain agents with tools for recognition, engagement, and contextual communication
• Turn MLS data into actionable recruiting and retention strategies

For Terry and First Team, Courted has become a critical driver of growth, powering both sides of the equation: recruiting and retention.

“If you are looking to purchase or lease a product that will give you the amazing abilities to really have contextual conversations with agents, I would recommend Courted above all else.” – Terry LeClair

See how Courted Talent Solutions works for recruiting and retention.

Frequently asked questions

How does First Team Real Estate use Courted?

First Team Real Estate uses Courted for both recruiting and retention. Managers like Terry LeClair run an agent analysis before a recruiting call, using sales activity, co-broke history and production trends. They use the Co-Broke feature to thank outside agents who did business with First Team, and the Accomplishments dashboard to congratulate their own agents on wins.

What is Courted’s Co-Broke feature?

The Co-Broke feature shows managers when external agents have done business with their brokerage. At First Team Real Estate, managers use it to thank and congratulate those agents, turning a transaction into a relationship and often a future recruiting opportunity.

What is Courted’s Accomplishments dashboard?

The Accomplishments dashboard highlights agents’ wins in real time, so managers can celebrate milestones they might otherwise miss. Terry LeClair of First Team Real Estate says it makes sure managers don’t miss the chance to congratulate their in-house agents when they get caught up in the flow of work.

How does Courted make recruiting calls warmer?

Instead of cold calls with no context, Courted gives managers MLS data insights on an agent before they call, such as sales activity, co-broke history and production trends. First Team Real Estate managers use that data to make recruiting conversations personalized, warm and relevant.

More brokerages using Courted

See how ONE Sotheby’s International Realty recruited $1 billion in back-to-back years with Courted.

Or read how Michael Saunders & Company uses Courted to power recruiting and retention.