Attracting and signing top-tier real estate agents takes more than bulk emails or generic pitches. Success comes from a repeatable, personalized, and data‑backed recruiting strategy. That’s why Courted’s 5‑step Recruiting Framework helps brokerages recruit smarter and faster.
Now enhanced with best practices in agent outreach and follow‑up, this guide shows how to build a recruiting function that actually converts.
Step 1: 🎯 Set Goals
Define specific recruiting objectives:
- Number of agents to recruit
- Desired production volume or market coverage
- Milestones by time period (e.g., quarterly growth)
Tip: Use Courted to monitor these goals and adjust strategy based on performance.
Step 2: 🎯 Target with Precision
Use data - not guesswork - to:
- Predict which agents are likely to move (ideally using machine learning algorithms)
- Identify the right time for an agent to hear from you
- Ensure agent profiles align with your strategic goals
- Illuminate warm introductions to agents your team is already connected to
Courted’s predictive analytics surface agents most likely to join - before anybody else.
Step 3: 💬 Communicate 1:1 (and Why It Matters)
1:1 vs. Campaign Response Rates
Personalized outreach delivers 10–20× higher response rates because:
- Agents engage more with authentic, individualized messages
- Generic campaigns feel transactional and impersonal. Agents don’t want to be treated like a number.
1:1 Outreach Best Practices (First Contact)
- Focus on “you,” not “I”
- Celebrate their success
- Mention something specific about them that you’re impressed with
- Ask: “Who’s helping you succeed?”
- Goal: Secure the appointment, not close the deal
Step 4: 🔁 Follow Up Diligently (Event-Based)
Schedule follow-ups based on actual things happening in their business:
- Highest listing or closed sale -> Celebrate and learn more
- First activity in 90 days -> Congrats, the market’s been tough
- No activity in 90 days -> Thinking about a change?
- First sale/listing in ZIP -> Welcome to the neighborhood!
- Co‑brokered with your team -> “[My agent] loved working with you!”
- Lagging market -> Offer support/resources
- Courted’s “high potential to move” -> Act fast before someone else does
Best Practices:
- Be the first to celebrate big moments. Beat their manager to it
- Spend just 15 minutes/day on outreach in the right way can be enough
- Treat each agent like they’re already part of your brokerage team
Step 5: 🧭 System for Accountability
Use Courted for:
- Funnel visibility by recruiter, region, and stage
- Conversion and dropout tracking
- Follow‑up reminders
- Ensure accountability with recruiter and manager performance dashboards
Accountability ensures repeatable success - no missed opportunities, no dropped leads.
Courted’s 5‑Step Recruiting Framework
Why Courted Wins
Predictive Agent Intelligence: Target agents at the right moment
ComposeAI Messaging: Personalized outreach at scale
Pipeline Analytics: Track and optimize every stage
Automated Triggers: Engage based on real-time data
Oversight Dashboards: Keep team accountable and aligned
F.A.Q.
Q: Is 1:1 outreach scalable?
Yes. ComposeAI enables personalized messaging quickly, without sounding generic. It works for recruiting & retention.
Q: Do I need a marketing team or CRM for this?
No. Courted simplifies the process - even for solo brokers or small teams. 95% of Courted customers do not use a separate CRM for recruiting and retention.
Q: What ROI can I expect?
Courted’s average customer ROI is 20x. Faster hires, improved conversion rates, and better retention - courtesy of focused, data‑driven recruiting.
Stop recruiting by luck. Courted’s 5‑step framework empowers brokerages to set clear goals, target smartly, communicate authentically, follow up meaningfully, and manage with confidence.
Personalization beats automation every time.
👉 Ready to recruit better agents, faster? Schedule your Courted demo today.
