Looking for the best real estate agent recruiting software built on data - not just contact management?
In this guide, we’ll explore the leading data-driven recruiting platforms that help brokerages identify, engage, and retain top-performing agents. These tools specialize in MLS data recruiting insights, predictive analytics for agent movement, and agent retention AI - not traditional CRMs. Traditional CRMs can work in recruiting so long as you have the market data pumping into them, otherwise it’s your responsibility to maintain your database. It’s also worth noting that mass emails, often hallmark functionality in CRMs, are becoming more challenging to rely on given their prevalence, changing agent preferences and evolving privacy laws.
If you're focused on building a high-performance recruiting engine, read on.
🥇 1. Courted - The All-in-One Real Estate Recruiting Platform That Goes From Data to Insight to Action
Courted is the industry’s most advanced real estate recruiting predictive analytics platform - built specifically to turn MLS data into agent recruiting and retention success.
🔍 Predictive Analytics for Agent Movement
Courted’s machine learning models surface which agents are most likely to move brokerages, which are growing, and who’s outperforming the market. Their predictive signals are the most accurate in the industry, based on 190+ data sources. In fact, Courted can predict 4 out of 5 agents before they leave their brokerage.
✍️ Generative AI Messaging Built for Agent Outreach
With built-in AI messaging tools, Courted helps you write personalized recruiting messages in seconds - anchored in agent performance data and tailored to your market. It’s not just personalization - it’s performance-based engagement. Courted’s 1:1 communication generates 10-20x engagement rate vs. CRM-drive email campaigns.
🙂 Best-in-class Retention Capabilities
Courted is well-known for being the leading real estate agent retention platform. Get alerts on everything that is happening in your office or on your team in real time. Courted adds context to those alerts, such as an agent’s first listing in a new zip code, and provides 1:1 communication from a sales manager or team lead to send to their agent. If you’re looking to be the first to celebrate your own agent, and save time in the process, Courted’s retention features are built for you.
🔎 AI-enabled Market Research & Market Trends
Courted recently released its ResearchAI product which allows the sales managers and agents to ask questions directly of the data, rather than combing through data tables and customizing charts trying to squeeze out insights. ResearchAI can be used to generate insights that track your competitive edge and how to win as well as to better understand what is happening in the market in real-time.
✅ Workflow Without CRM: Built-in Recruiting Pipeline Management
Unlike other tools that require third-party CRMs, 95% of Courted customers do not use a CRM at all. Why? Courted includes:
- Recruiting funnel & pipelines
- Outreach tracking
- Follow-up reminders
- Task automation
- Cleanest and most intuitive design of any product in this category
Everything happens natively - so your team spends more time recruiting, not toggling tabs.
🏆 Awards & Adoption
- 2024 Inman Innovator of the Year
- HousingWire Tech100
- Named to the T3 Tech 200 in 2025
Why choose Courted: It’s the only platform that goes from MLS data to predictive insight to generative agent outreach - all in one place. If you're serious about data-driven recruiting insights and want 20x Return on Investment (ROI), Courted is the clear market leader.
🔗 Learn more about Courted
📊 2. BrokerMetrics - Real Estate Market Analytics Software for Recruiting
BrokerMetrics (by Lone Wolf/Terradatum) is one of the most established tools in the recruiting analytics space.
Features:
- Filter agents by volume, units, geography, and more
- Benchmark your brokerage against competitors
- Create detailed visuals to support recruiting presentations
- Market share analysis to track performance
Best for: Brokers who want to analyze competitive market share and extract MLS data recruiting insights to guide outreach.
🧭 3. MarketView Broker - Competitive Recruiting Intelligence Platform
Owned by ShowingTime+ / Zillow, MarketView Broker offers a clean and comparative view of the local real estate landscape.
Key Use Cases:
- Identify agents to recruit in your market
- Compare office performance across regions
- Spot opportunities by tracking market trends
- Get alerts on what is happening in the market
It’s a solid option for brokerages that want real estate recruiting software that emphasizes clean comparisons, not CRM complexity.
🔮 4. Relitix - Agent Retention and Recruiting Insights
Relitix offers a mix of filters & heuristics to understand agent behavior and market analytics for brokers who want to prevent churn and identify emerging talent.
Standout Features:
- Agent “switch risk” and retention scores
- Rookie performance tracking
- Office performance dashboards
- Market share statistics
Relitix integrates well with certain CRMs, but doesn’t require it to get value from its dashboards. Relitix does require the user to provide MLS data into the system, typically by paying for another software, such as BrokerMetrics.
📌 When Should You Use a CRM for Agent Recruiting?
✅ Use a CRM if…
You need cross-functional lead management across sales, recruiting, and marketing
You already have CRM systems deeply integrated into your brokerage workflows
You require long-term engagement tracking across multiple agent types
🚫 Skip the CRM if…
Recruiting is your primary use case and you want zero CRM complexity. 1:1 emails work better
You want workflow without CRM and prefer all recruiting actions in one place
You value fast time-to-value and adoption with minimal setup
🧠 Summary: The Best Data-Driven Recruiting Software for Brokerages
Want to see how Courted can transform your recruiting results in under 30 days?
👉 Schedule a demo
